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Marketing in the Holiday Season

It’s the most wonderful time of the year….for a marketer at least! If you are unsure where or when to start your brand awareness campaign, October-February is the time to begin. With all the holidays so close to each other, it provides businesses with ample opportunity to check in with customers using friendly organic posts and paid ads. (To read more on...

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Brand Awareness on Social Media

As I discussed in one of my previous blogs, Really, What is a Brand?, a brand is not just a logo or tagline. It is who the company is as a whole. It defines every move the business makes when presenting itself. Branding is extremely important and is one of the first things a new business needs to establish.    After discovering the company’s brand, one must consider brand awa ...

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Cancel Culture and Marketing

Let’s start with what cancel culture actually is. According to the definition from, it is when support is withdrawn or canceled from a public figure or company after they did or said something objectionable or offensive to a group of people.   Need an example? I got you! Remember BP’s oil spill into the Gulf of Mexico killing and harming the marine life and the ...

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Three Social Platforms Every Business Needs to be On

As I have talked about before in my Why Social Media Presence Matters blog, every company needs to be on social media. But, how do you decide where to start? Well, here are three major platforms to get you started:   1. Facebook With 2.41 billion active monthly users as of November 2019, Facebook’s reach is incredible. Considering how large the platform’s reach is, you will ...

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Utilizing the Power of SQL for Data Management

The speed and efficiency of accessing data can make or break an application. If it takes too long to store, manipulate, or retrieve data, your users will abandon ship in search of a better solution. There’s no time to waste in today’s business environment, so your application must manage data quickly and efficiently. That’s where the power of SQL can be utilized.

Chase Computer Services logo with "Stay Connected" tagline

Really, What is a Brand?

Branding can be confusing and difficult, but it is the most important part of a company! Keep reading to get help navigating what a brand is and how to advertise for your brand.   Brands vs Logos and Taglines Most of the time when someone thinks about a brand, they think about the company’s logo or tagline. However, the logo and tagline job is simply part of a brand — it isn ...

How the Cloud Can Help Your Business in Times Like These

It is a huge understatement to say that all businesses large and small have been impacted by this worldwide pandemic.  The most tragic aspect of this situation are the lives being lost to this disease. Many are predicting we should brace for more to come.  I apologize for the grim start to this blog post.  What I want to focus on is the small business that is now facing the ch ...

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Why Social Media Presence Matters

For small businesses, keeping up with social media can be difficult. It can be hard to figure out what content to put out there. No matter what, being social is a major aspect of your brand which in turn is an important part of your business. There are many ways you can have a presence on social media. In this blog post, I am going to focus on the two biggest ways, organic and ...

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Why Umbraco is Our Choice in Content Management Systems

The content management system preferred by Chase Computer Services was determined in 2011 when we began using Umbraco. We quickly became Certified Umbraco Partners to extend our knowledge of the platform and utilize its vast capabilities.

You Don't Need Pym Particles to Shrink Your Image

While Pym Particles were helpful to shrink Scott Lang in the movie Ant-Man™, you probably won't be able to get your hands on any in the real world — so there has to be a better way to shrink your images.    The Better Way to Shrink Your Images Hopefully, you ARE compressing or optimizing your images for your website and not putting them up straight from your multi-mega-pixe ...