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Is your website SEO friendly?

Let's start off with what SEO means. SEO is the abbreviation for Search Engine Optimization. It is the process of preparing your website and its content for search engines to crawl then decide which websites to put first in the search results. 

 

Hosting Environment

Where your website is hosted matters! A common practice is for hosting companies to stuff their servers with as many websites as possible to maximize profit. However, Chase Computer Services has a commitment to better performance for our clients by limiting the number of sites per server. 

 

Errors

Technical errors not only cause problems for user experience, but it also affects the crawling ability of the search engine bots. Technical errors can consist of items such as broken links that no longer work or even mal-formed content like too many H1 tags on a page. No matter what the technical error is, it is important to get them fixed as soon as possible to ensure better page ranking.

 

Website Content

Quality content is crucial to the performance of the website. Similar to website errors, content matters to user experience and to the crawling of search engine bots. Content such as keywords shows users as well as search engines what the page is about to guarantee the user is getting the information they intended to receive.

Another major content consideration is the optimization of images. If images go unoptimized, it can affect page speed which in turn affects website rankings. As you can see, website content is paramount when it comes to search engine optimization!  

 

What's next?

If you are curious to see if your website has any problems with the above topics , fill out the form on this page and we can provide you a comprehensive SEO audit to get you started in the right direction of a high performing website to grow your business.