For small businesses, keeping up with social media can be difficult. It can be hard to figure out what content to put out there. No matter what, being social is a major aspect of your brand which in turn is an important part of your business. There are many ways you can have a presence on social media. In this blog post, I am going to focus on the two biggest ways, organic and paid posts. So, let’s dig in!
In this case, organic means unpaid. It refers to the posts occurring naturally. Organic posts are great opportunities to show the brand’s personality without spending a ton of money while interacting with your target customers in a positive way.
For example, Wendy’s has an amazing social presence on Twitter. The brand consistently interacts with their customers on a daily basis. The company understands that their audience on Twitter are in the younger demographic who enjoy confrontation. So, Wendy’s frequently targets their competitors in their Tweets. Recently, Wendy’s quoted a tweet about Burger King pushing out a new sandwich with only a bun and fries in the middle. They commented on this tweet saying, “When literally anything would be better on a bun than their beef.” The silly tweets bashing on competitors works great for Wendy’s. It resonates with their younger audience while providing low-cost advertising (the only thing costing the company is the time it takes to produce the organic posts).
Wendy’s Twitter is full of fun, menacing tweets that encourage the target audience to follow and build loyalty to the company. Though not every business should take the Wendy’s shock factor approach, every business should feel the need to interact with their customers in a meaningful way.
Paid posts are exactly what they sound like, paid. You can decide your budget starting from $1 a day. Paid posts are going to be a little bit more formal. They will include links to your website and a call to action telling the reader what they should do next. For example, if Wendy’s wanted to do a paid social media ad, they could state something about how they are now offering breakfast and to get 20% off your first order, all you have to do is download the app from any app store.
Paid ads will tell the target audience what your business offers, who you are, why you are better than your competitors, and what action to take after being exposed to the advertisement. Also, it is always enticing to include a discount code to those who see the ad. With a unique discount code for that specific ad, it can be easily measured revealing how many potential customers saw and acted on the ad.
A Presence Matters
All in all, a social media presence is extremely valuable to your brand. In organic interactions, you can establish a personality for your business and begin to build customer loyalty. With paid ads, you can offer your customers something of value and encourage them to seek out your business instead of your competitors. Both organic and paid posts are significant to your marketing strategy. So, don’t wait too long to sign up for your first social profile. Here at Chase Computer Services we know how intimidating developing and implementing a marketing strategy can be. So, we are always willing to help you through your marketing woes.
Caty is the marketing specialist at CCS. She graduated from Ole Miss with a Bachelor of Science degree in Integrated Marketing Communications. In the Fall of 2020, she plans to attend Purdue University's online program for her master's in communication with a concentration in integrated communication and advertising.
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