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Marketing in the Holiday Season

It’s the most wonderful time of the year….for a marketer at least! If you are unsure where or when to start your brand awareness campaign, October-February is the time to begin. With all the holidays so close to each other, it provides businesses with ample opportunity to check in with customers using friendly organic posts and paid ads. (To read more on...

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Brand Awareness on Social Media

As I discussed in one of my previous blogs, Really, What is a Brand?, a brand is not just a logo or tagline. It is who the company is as a whole. It defines every move the business makes when presenting itself. Branding is extremely important and is one of the first things a new business needs to establish.    After discovering the company’s brand, one must consider brand awa ...

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Cancel Culture and Marketing

Let’s start with what cancel culture actually is. According to the definition from, it is when support is withdrawn or canceled from a public figure or company after they did or said something objectionable or offensive to a group of people.   Need an example? I got you! Remember BP’s oil spill into the Gulf of Mexico killing and harming the marine life and the ...

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Three Social Platforms Every Business Needs to be On

As I have talked about before in my Why Social Media Presence Matters blog, every company needs to be on social media. But, how do you decide where to start? Well, here are three major platforms to get you started:   1. Facebook With 2.41 billion active monthly users as of November 2019, Facebook’s reach is incredible. Considering how large the platform’s reach is, you will ...

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Really, What is a Brand?

Branding can be confusing and difficult, but it is the most important part of a company! Keep reading to get help navigating what a brand is and how to advertise for your brand.   Brands vs Logos and Taglines Most of the time when someone thinks about a brand, they think about the company’s logo or tagline. However, the logo and tagline job is simply part of a brand — it isn ...

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Why Social Media Presence Matters

For small businesses, keeping up with social media can be difficult. It can be hard to figure out what content to put out there. No matter what, being social is a major aspect of your brand which in turn is an important part of your business. There are many ways you can have a presence on social media. In this blog post, I am going to focus on the two biggest ways, organic and ...

What is a Kiosk? — A Guide to Deciding Which Type of Kiosk is Best for Your Business

Upon first hearing the word “kiosk,” many tend to picture the little cubicles in the middle of the mall with workers harassing you to try their life-changing product. To the person who imagines this, I must say, you are not wrong. However, the “make no eye contact and keep walking” avoidance is not necessary for every type of kiosk. Four other kinds of kiosks exist, and they ca ...

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Ever Heard of MailChimp?

If you have never heard of MailChimp, let me give you some basics! MailChimp is an email marketing automation platform.  You can send marketing emails, automated messages, and targeted campaigns all in one easy place!

Great News: MailChimp Automation is Free!

In case you have not heard, MailChimp Automation is now free!!  Not sure what automation is or how it is useful to your business?