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Three Social Platforms Every Business Needs to be On

Social Media Connections

As I have talked about before in my Why Social Media Presence Matters blog, every company needs to be on social media. But, how do you decide where to start? Well, here are three major platforms to get you started:


1. Facebook

With 2.41 billion active monthly users as of November 2019, Facebook’s reach is incredible. Considering how large the platform’s reach is, you will be able to find a healthy target audience to advertise to no matter the size or type of business. Actually, businesses of all sizes are on Facebook. According to Hootsuite, 90 million small businesses use the platform. Small businesses can utilize Facebook to build awareness and brand loyalty with customers which in turn, ensures more sales. All in all, having a Facebook page for your business is never a bad idea.


2. Instagram

If you didn’t already know, Instagram was bought by Facebook in 2012. Once it was acquired, Facebook put it on a fast paced growing plan. Now, 1 billion people use Instagram every month. Ranking number two only behind Facebook’s active user count. 200 million of the active users visit at least one business profile daily, according to Hootsuite’s Instagram statistics. Not only does Instagram have a wide range of reach, it also offers the opportunity to engage customers and encourage interest. In fact, 62% of people say they have become more interested in a brand or product after seeing it in Instagram Stories. Instagram’s popularity stems from image based sharing. It can spark strong emotional reactions within seconds whereas a text post would require more energy to read, react to, and interact with. Any business can benefit from having an Instagram, especially when it comes to brand awareness.


3. Twitter

Twitter may not have the outrageous reach as Facebook and Instagram, but what it does have is more interactive users. For instance, Twitter users spend 26% more time with ads than other social media users. Not to mention tweets with hashtags get 100% more engagement. So, if you pair an ad with a hashtag on Twitter, the likelihood of your brand awareness and brand consideration growing is extremely high. Twitter is a great place for a business to begin interacting with its customers, potential or current.


Runner up: TikTok

TikTok has climbed quickly with the younger generation in the past year. For example, Hootsuite says close to half the social platform’s audience are between ages 18-24. The second highest age group is ages 13-17 which make up 27% of the user demographic. Another interesting statistic is the average U.S. user opens TikTok eight times a day and stays on it around 46 minutes each time. Not only are the younger generations using this app and doing so for longer periods of time, they are also spending their money. TikTok ranks sixth among apps for user spending worldwide. So, if your brand targets a younger audience, TikTok is the place for you! 


Overall, all companies need to have a social presence, especially on these popular platforms. Facebook, Instagram, Twitter, and TikTok all serve a different purpose, but instead of claiming your business isn’t for a certain platform, you should have a marketer willing to shape the platform to work for your business. 


About the author

Caty Crawford

Caty Crawford

Caty is the marketing specialist at CCS.  She graduated from Ole Miss with a Bachelor of Science degree in Integrated Marketing Communications.  In the Fall of 2020, she plans to attend Purdue University's online program for her master's in communication with a concentration in integrated communication and advertising. 

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