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Really, What is a Brand?

Branding can be confusing and difficult, but it is the most important part of a company! Keep reading to get help navigating what a brand is and how to advertise for your brand.   Brands vs Logos and Taglines Most of the time when someone thinks about a brand, they think about the company’s logo or tagline. However, the logo and tagline job is simply part of a brand — it isn ...

How the Cloud Can Help Your Business in Times Like These

It is a huge understatement to say that all businesses large and small have been impacted by this worldwide pandemic.  The most tragic aspect of this situation are the lives being lost to this disease. Many are predicting we should brace for more to come.  I apologize for the grim start to this blog post.  What I want to focus on is the small business that is now facing the ch ...